TASK COFFEE
TASK COFFEE のグラフィックデザインと撮影を担当した。感情に左右されない割り切りと、繰り返し行う単純作業をとても大切にする店主に倣って、ロゴやフォントをシステマチックにつくることにした。その結果ゲームを思わせるデザインが出来上がり、それがパッケージデザインのアートワークや、 SAVE POINT という TASK COFFEE の指針にもつながった。

I handled the graphic design and photography for TASK COFFEE. Inspired by the owner's focus on detachment from emotion and the importance of repetitive tasks, I created systematic logos and fonts. As a result, a game-like design emerged, which later shaped the packaging artwork and led to the concept of "SAVE POINT" as a key principle for TASK COFFEE.

Category: Branding, Graphic Design, Photography
Client: TASK COFFEE
Year: 2024
Link: Instagram/ Website

Graphic Design

Yuya Sugimoto Mail: y.sugimoto1008@gmail.comInstagram: @yuyasugimoto

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I made a bookmark (shop card) for TASK COFFEE. I think a life where you have something nearby to pause your everyday — like coffee or books — is a wonderful one.

Yuya Sugimoto

Mail: y.sugimoto1008@gmail.com
Instagram: @yuyasugimoto